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The 25-Point Startup App Development Checklist

The exact playbook Ubikon uses to help founders ship their MVP in 8 weeks — without burning runway on the wrong tech stack.

Used on our own MVP builds

Read in 12 minutes

25 actionable steps

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Preview — What's Inside

Run 5 customer discovery interviews (scripted questions)
Build a landing page with a waitlist form
Validate willingness to pay with a pre-order
Benchmark against 3 competitors (features, pricing, UX)
Write a one-page product memo for team alignment

+ 20 more actionable checklist items

What's Inside the PDF

Five phases, 25 steps. Every item is field-tested with real startups we've worked with.

1Phase 1 — Validate the Idea

Run 5 customer discovery interviews (scripted questions)
Build a landing page with a waitlist form
Validate willingness to pay with a pre-order
Benchmark against 3 competitors (features, pricing, UX)
Write a one-page product memo for team alignment

2Phase 2 — Design the MVP

Define the 3 core user journeys (no more)
Cut every feature that is not P0 for launch
Create clickable Figma prototype
Test the prototype with 5 real users
Lock final feature scope in writing

3Phase 3 — Build (Weeks 1–10)

Choose tech stack optimized for iteration speed
Set up CI/CD and staging from day 1
Integrate analytics and error tracking immediately
Ship every Friday to staging, every 2 weeks to prod
Weekly demos with the founder to catch drift

4Phase 4 — Launch

Beta test with 20 real users for 7 days
Fix top 10 issues before public launch
Prepare launch assets: Product Hunt, press, social
Set up 5 KPIs to track from day 1
Monitor on-call for first 72 hours post-launch

5Phase 5 — Post-Launch Growth

Run retention analysis within 30 days
Establish a 2-week release cadence
Build a product feedback loop (NPS + interviews)
Set up paid acquisition experiments ($500 budget)
Plan the next milestone: seed round or revenue target

This is the same 25-point checklist we run on our own fixed-price MVP builds — refined across 300+ delivered projects.

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