PayFast

UPI-first digital wallet for the Indian market

75K+

Active Users

2L+

Transactions / month

₹15Cr

Monthly Volume

4.7

App Store Rating

The Challenge

An Indian startup needed a UPI-first digital wallet with bill payments, peer-to-peer transfers, and merchant QR payments — competing directly with PhonePe and GPay in a saturated market where speed and trust are everything.

The Solution

Ubikon built a cross-platform app with React Native, integrated Razorpay for seamless UPI transactions, built a merchant QR scanner with instant settlement, and added a rewards engine with a referral system that drove organic growth.

How We Built It

Market Analysis

UPI ecosystem mapping, competitor feature audit, regulatory compliance review with RBI guidelines.

Architecture

Event-driven backend with Node.js, Redis caching for transaction speed, PostgreSQL ledger design.

Core Wallet

Razorpay UPI integration, P2P transfers, bill payment aggregator, merchant QR scanner.

Rewards Engine

Cashback rules engine, referral tracking system, gamified streak rewards for daily usage.

Launch & Scale

Beta with 500 users, load testing for 10K TPS, Play Store launch with influencer campaign.

"Ubikon understood the Indian payments landscape inside out. They shipped a production-ready wallet in 16 weeks that our users actually prefer over the big players for daily transactions."

Arjun Mehta

Founder, PayFast